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DRAKE TAKES THE MIC IN THE A.R.C. UMBRO WORLD CHAMPIONS SPACE ON THE EVE OF HIS “THANK ME LATER” ALBUM RELEASE
2010's most anticipated album release happens today, as Drake's debut album, THANK ME LATER, hits the store. To celebrate, ALIFE was proud to host the THANK ME NOW Alife Session with Drake himself starring A-Trak and bass-heavy DJ duo Vida and Valissa. It all took place last night at the A.R.C. Umbro World Champions space in the A.R.C. courtyard.
In anticipation of the full video wrap up, below are a few photos from last night's event and of the T-shirt designed especially for the occasion.
New footwear just arrived from Nike. Call 212-253-0361 or visit the store for more details.
First up is the Jones Beach Air Force 1. Nice sand colored canvas upper with a ice blue sole which is laid over the coordinates to Jones Beach. Good clean summer quickstrike release from Nike.
Nike Air Force 1 Premium QS “JONES BEACH”
378340-211
BIRCH/SAIL-STONE-SOFT BLUE
$100.00
Next up is the Jordan Future Sole M6. A shoe designed by a contest winner, Austin Jermacans and put into production by Nike. Only 3,000 pairs were made and released in a very slim list of stores.

Jordan Future Sole M6
415426-001
BLACK/TAXI-UNIVERSITY BLUE
$125.00
A.R.C. UMBRO WORLD CHAMPIONS POP-UP SHOP AND OUTDOOR VIEWING SPACE THE ALIFE RIVINGTON CLUB PARTNERS UP WITH UMBRO TO CREATE A “WORLD CHAMPIONS” POP-UP SHOP AND OUTDOOR VIEWING SPACE FOR THE DURATION OF THIS SUMMER'S WORLD SOCCER TOURNAMENT.
Joining the World Cup fever that's taking over NYC, A.R.C. and UMBRO—the Manchester, UK-based Football heritage brand and supplier of England's official team uniform—have partnered to create the WORLD CHAMPIONS Umbro x A.R.C. pop-up shop and outdoor viewing space.
The Umbro A.R.C. pop-up shop will showcase the Umbro World Champions collection. The Umbro World Champions collection celebrates the seven countries that have lifted the heralded trophy since the championship first took place in Uruguay in 1930: Argentina, Brazil, England, France, Germany, Italy and Uruguay. Designed in association with artists from each respective winning country–Ben Eine from England and André from France to name a couple–the collection include jerseys and T-shirts that feature each country's team crest reinterpreted by the artists. (See pictures below).
Each jersey will be available on its own or as a part of a limited box set that includes a signed print by the artist and a book outlining the entire collection: Artist bios, detailed views of each design and the wives and girlfriends of players (WAGS) modeling the jerseys.
The Umbro Champions Collection and other Umbro goods are available here at rivingtonclub.com
More photos after the jump..
Continue Reading…The Grime is at it again with a 420 edition clip featuring Ed Wonka and Mike Schmitt. Wonka goes crazy down Williamsburg Bridge and a nice freestyle part in the Alife backyard with our new mural.
Check out The Grime at http://www.grimest.com
A 724-media short film of Ed Wonka Laforte and Mike Schmitt from The Grime riding freestyle fixed gear bikes in New York City on 04-20-2010.
With the NFL draft around the corner, Gatorade held a testing facility for the top draft prospects in midtown today. Athletes such as Ndamukong Suh, Gerald McCoy and Sam Bradford were all on hand for the event. Gatorade Sports Science Institute taught the athletes about preparing their bodies for competition and how their bodies work during competition. I arrived while they had Gerald McCoy on the bicycle. Pretty cool technology and some good looking products from Gatorade on display.
New Nike Footwear has arrived at the Rivington Club. Call for more information.
Nike Toki ND
385444-002
Medium Grey / Blue Sapphire

Nike Air Total max Uptempo
366724-001
Continue reading for more footwear and photos after the break..
Continue Reading…We finally saw temperatures rise over the 50's this weekend and we slowly saw people coming out of their caves.

More photos after the jump.
New to the Rivington Club today is a pair of Nike Air Force 1's. Please feel free to call the store for more information or inquires.
Alife Rivington Club
157 Rivington St
New York, NY 10002
(212)-253-0361
Nike Air Force 1
(Medium Grey / Medium Grey – White)
315122-903

Stalley represented for us in his new music video with Currensy “Address”. He's seen wearing the A.R.C. 'Rivington Beats Lafayette' t-shirt available now in our online store.
Through all the snow and slush we picked up two new arrivals at the Alife Rivington Club. A new GS Jordan Spizike and the classic Neon Air Max 95s. Be sure to drop by this weekend and check out the stores. All three are packed with new gear. Call the store for any questions or inquiries.
Jordan Spizike GS
317321-063

Nike Air Max 95 GS and Mens Sizes
609048-072
SNOW DAY


